Lorem Ipsum Take-Over
The ACC (the Belgian Association of Communication Companies) introduces this year a new initiative to support the profession, called the ‘Lorem Ipsum Take-Over’. Via the ‘Lorem Ipsum Take-Over’ tool, the ACC is seeking to continually remind both advertisers and advertising agencies that the best guarantee of excellent work is still a sustainable, long-term professional relationship. The ACC is striving to send a strong positive signal to advertisers that a pitch is not always the ideal way to draw the best from the agencies. The ACC itself is not so much launching a campaign with the ‘Lorem Ipsum Take-Over’, but rather a long-term approach. The free, downloadable tool automatically replaces all Lorem Ipsum dummy texts with an ACC text that reminds advertisers of the importance of long-lasting professional relations.
Tiense Suiker
De vraag van Tiense Suiker was simpel. Hoe geef je mensen een thuisgevoel als ze aan Tiense Suiker denken? Hoe geef je de eenvoudige maar fundamentele merkwaarden van Tiense Suiker mee? Nostalgie, eerlijkheid, puurheid, warmte… gevoelens die je associeert met thuis en met thuiskomen.
La demande de Tirlemont était simple. Comment faire pour que les gens
associent le bien-être d’être chez soi au sucre Tirlemont? Comment
réaffirmer les valeurs de la marque dans le coeur des gens. Des valeurs
simples et authentiques: la nostalgie, l’honneteté, la pureté et la chaleur
des sentiments…
Mikado (hazel)Nuts
Kraft Foods Belgium bvba lanceerde een nieuwe smaak op de Belgische markt: Mikado (hazel)Nuts.
Morceaux Durs
Euro RSCG Brussels vient de bâtir une nouvelle campagne d'affichage pour les Sucres de Tirlemont. De magnifiques constructions entièrement réalisées en Morceaux Durs de Tirlemont s'affichent en 20, 8 et 2 m2.
Candico
In bevreemdende beelden zien we personages in een "frozen moment" rietsuiker in hun koffie of thee doen. In ieder beeld zien we de personages in een intrigerende situatie.
Welcome Euro RSCG Experience by Euro
The whole family of Euro RSCG Brussels would like to welcome its new branch Euro RSCG Experience. It will make your brand feels, lives, interacts with your stakeholders. "Creating Bonds between brands & stakeholders" is its new motto.
Euro RSCG Experience
"From Like to Used to like"
While social media give consumers new ways to express affinity for brands, they also give consumers a new way to display their fickleness
The article
Social Media For a Change by Euro
The development of social media is coinciding with emergence of issues that hold particular interest for young people.
Social Media for Change
Social Recruiting via Gaming by Euro
With the movie "The Social Network" being shown nowadays. Social Networks are an up to date matter of interest. Read this article follow for more information on how using social networks for recruiting graduates and young professionals.
Social Recruiting
